Patrick Schwarzenegger can add another title to his resume. The actor and model has taken on a new role as the official Spirit Advisor for the holidays with help from Ketel One Family Made Vodka. Stepping into this position, Schwarzenegger is hoping to make all holiday occasions feel remarkable, both big and small.
“It’s quite an exciting honor to be named Ketel One’s first ever Spirit Advisor, as a self-proclaimed cocktail connoisseur,” Schwarzenegger said in a press release. “This partnership is all about making exceptional memories during the holidays, and I’ve always believed that the right spirit can elevate any occasion, and for me, that spirit is Ketel One.”
In a new campaign video announcing the partnership, Schwarzenegger stands behind a bar and greets a guest. With the snap of his fingers, he takes the bar patron’s night from good to great: His dinner reservation is booked (and upgraded), the driver he called has a seemingly impossible six-star rating, and the rainy weather magically clears up. How does Schwarzenegger have such powers? Well, he reveals that he’s the Ketel One Spirit Advisor, a cocktail connoisseur that provides people with everything they need to have a fantastic holiday season.
Cocktails are an integral part of holiday celebrations. They create moments that feel special, like cheersing to the season with friends and family. As the Spirit Advisor, Schwarzenegger uses Ketel One Family Made Vodka as his secret to elevating these occasions. From an espresso martini to a dirty martini and a martini with a twist, he stirs and shakes up delicious vodka-based cocktails to turn ordinary holiday moments into extraordinary ones.
After helping the guest enjoy his evening, only one action item remains for Schwarzenegger: Serve this man a damn good cocktail.
This advertising content was produced in collaboration between Vox Creative and our advertiser, without involvement from Vox Media editorial staff.