Displaying all articles tagged:

Brandon Truaxe

obituaries Jan. 21, 2019

Deciem Founder Brandon Truaxe Has Died“We are all in disbelief and shock,” Deciem acting CEO Nicola Kilner wrote in an email to staff Monday morning.

By Amanda Arnold
deciem drama Dec. 13, 2018

Deciem Is Coming to Sephora in JanuaryOnce again, The Ordinary is even more accessible.

By Hayley Schueneman
deciem drama Oct. 13, 2018

How Did the CEO Meltdown Become Ordinary?Why we couldn’t look away from Brandon Truaxe’s social-media collapse.

By Heather Havrilesky

deciem drama Oct. 12, 2018

Brandon Truaxe Is Officially Out As Deciem CEOOntario judge also ruled that Truaxe will no longer have access to Deciem’s social-media accounts, nor will he be able to communicate with employees.

By Amanda Arnold
deciem drama Oct. 11, 2018

Is Deciem’s CEO Locked Out of Instagram?Brandon Truaxe is now posting from another account.

By Amanda Arnold
deciem drama Oct. 11, 2018

The Drama That Took Down Deciem, The Year’s Hottest Beauty BrandIn January, CEO Brandon Truaxe started drama on Instagram — and then didn’t stop.

By Amanda Arnold
deciem drama Oct. 11, 2018

Deciem’s Investors Are Turning On Founder Brandon TruaxeEstée Lauder wants Truaxe out.

By Amanda Arnold
the abnormal beauty company July 3, 2018

Deciem’s Co-CEO Rejoins the CompanyNicola Kilner is back.

By Kathleen Hou
the abnormal beauty company June 13, 2018

The Ordinary Is Still Making New ProductsDeciem has some new launches.

By Kathleen Hou
the abnormal beauty company June 8, 2018

The Ordinary Is Officially Leaving SephoraIt’s moving to Ulta.

By Kathleen Hou

the abnormal beauty company May 23, 2018

The 12 Biggest Revelations From Deciem CEO Brandon Truaxe’s Open LetterHere’s the latest.

By Kathleen Hou
the abnormal beauty company Apr. 25, 2018

Deciem CEO Brandon Truaxe Calls for Help in a New Instagram PostHe begged followers to dial 911.

By Kathleen Hou
the abnormal beauty company Apr. 4, 2018

Deciem CEO Brandon Truaxe Fires U.S. StaffYour 7 percent glycolic comes with a side of bullying accusations.

By Kathleen Hou
the abnormal beauty company Feb. 23, 2018

Deciem CEO Claims Things Are Okay Despite TurmoilBrandon Truaxe says the company is not in danger.

By Kathleen Hou
the abnormal beauty company Feb. 22, 2018

The Drama Continues at Deciem, As More High-Level Executives DepartA co-CEO and CFO are out.

By Kathleen Hou
the abnormal beauty company Feb. 13, 2018

Why Are People Burning the Ordinary’s Products?New Instagram drama has people fired up.

By Kathleen Hou
the abnormal beauty company Feb. 7, 2018

Why Is This Skin-Care Founder Going Rogue on Instagram?Your guide to the drama surrounding the man behind the Ordinary.

By Kathleen Hou
for richer or pore-r Jan. 24, 2018

This Beauty Brand Is Making Their Products Cheaper Just Because They CanA sister company to the Ordinary is taking the unusual step of reducing prices.

By Kathleen Hou