Candace Nelson’s Entrepreneurial Journey from Cupcake Queen to Venture Visionary
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Candace Nelson, Founder & Principal, CN2 Ventures
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Candace Nelson, the entrepreneurial force behind CN2 Ventures and the iconic Sprinkles Cupcakes, opens up about her sources of inspiration and offers invaluable advice to aspiring entrepreneurs.
Nelson finds her creativity by getting outside, whether it’s a walk in the urban jungle of Los Angeles or grounding herself by walking barefoot on grass. She also touches on the pivotal role that chocolate played in her journey, reflecting on her beginnings with Sprinkles Cupcakes and her roles on television shows like Sugar Rush on Netflix and Cupcake Wars on the Food Network.
For those looking to start a business, she advises to verify market need and stress test the product, be financially ready and able to bootstrap or get support, and build a strong support network of mentors, friends and family to ride the entrepreneurial rollercoaster. Her advice is practical and passionate, and all about preparation and support in the wild ride of entrepreneurship.
