
Unlike skin care or makeup, our hair-care products aren’t typically something we outgrow. But it’s finally time you switch things up, because that perfect, virgin hair that once thrived with little help from a $10 leave-in spray you randomly picked up from the drugstore is, unfortunately, not what it used to be. And, like getting late-stage acne or overcoming brow blindness, this is normal. You — and your needs — change, so shouldn’t your products, too?
With age comes wisdom, and today, you’re keen on what your hair demands. Whether you have a chronically dry scalp or just installed $400 extensions and want to protect the investment, your unique (maybe even very specific) needs can be met with an updated routine. You just need to find the right products — and Nordstrom is a good place to start. From new leave-in treatments to innovative hot tools, there is something here for everyone. And while no one knows your hair better than you, the formulas ahead are good enough to earn holy grail status.
Bondi Boost Growth Miracle Mask
When you want stronger hair but can’t afford to spend every other week at the salon for a deep treatment, this mask will come in handy. The silicone-free, plant-powered brand BondiBoost is new at Nordstrom, with the Miracle Mask being its crown jewel. This formula was made to pump juicy hydration back into hair and has even been said to leave it looking softer and healthier.
Oribe Mirror Rinse Glass Hair Treatment
Dull, lackluster hair is a certified mood killer. This glossy in-shower treatment is determined to prevent that, helping to smooth the cuticle and revive the appearance of lifeless hair. Deeply hydrating and illuminating, this conditioning essence uses a moisture-retaining formula to promote nonstop hydration without weighing hair down.
Moroccanoil Revitalizing Scalp Tonic
A daily scalp treatment that helps reduce the chance of fallout in exchange for hair that looks thicker? Sign us up. This fast-absorbing spray uses argan oil, sweet marjoram, and Japanese plum extracts to promote a healthier scalp and improve hair density. Bonus: Your shower drain will probably clog a whole lot less.
Virtue Damage Reverse Serum
Also known as our emotional support daily serum, this reparative formula claims to actually reverse existing hair damage by using the brand’s bioidentical protein, Alpha Keratin 60ku®, to quickly mend broken hair bonds. The strengthening serum can also help restore damaged peptides to rejuvenate elasticity and refill each strand with keratin to protect it from potential harm in the future.
Pattern Leave-In Conditioner
Curly hair is naturally higher in porosity than straight hair, which means it’s thirsty all the time. Help quench its chronic dryness with this leave-in conditioner that seals in moisture as it detangles. This formula uses a blend of oils, biotin, and honey to restore your curl pattern and improve definition. Plus, it can be applied to soaking wet hair to style or dry hair to tame flyaways.
Aveda Invati Ultra Advanced Thickening Foam
Have you ever watched a hair commercial (circa 2004) and thought, wow, if only I had that full, bouncy, and inconceivably volumized blowout? Join the club! Using this thickening foam is a step in the right direction. Best for thinning hair, this volumizing foam helps add the appearance of all-day volume without leaving behind a heavy or stiff residue. The near-magic formula helps to reinforce fragile hair, so it’s protected against external stressors, including heat damage, while reducing frizz and enhancing shine.
Dyson Special Edition Airwrap Multi-Styler Complete Long in Strawberry Bronze
If you still aren’t well-versed in the hype surrounding the Dyson Airwrap, allow me: Unlike other curling wands and the like, the Airwrap uses the brand-pioneered Coanda technology. TL;DR, it uses air to attract and wrap the hair around the barrel or the surface of the brush, drying and styling at the very same time — all while dispatching minimal heat damage. Sounds good? To sweeten the deal, it’s now available in a special edition strawberry bronze.
Dyson Special Edition Supersonic Nural Hair Dryer in Strawberry Bronze
Yes, some hot tools of yore have been known to cause severe heat damage, but we’re lucky enough to live in an age where they can do less harm and more good. The allure of the Dyson Hair Dryer technology lies largely in its ability to use heated air to style faster, without causing severe damage. The reason why most people will salivate at the thought of this particular Supersonic hair dryer is it uses a unique network of Nural sensors that adjust airflow and temperature to optimize to your unique styling routine. It also features a scalp-protect mode, which automatically adjusts the temperature when close-up drying. The strawberry color doesn’t hurt, either.
Living Proof Perfect Hair Day Dry Shampoo
Sure, we could all silently agree to never tell people that we go two, three, sometimes five or more days without washing our hair — or we can fess up and wax poetic about the captivating benefits of dry shampoo. The Living Proof Perfect Hair Day Dry Shampoo is a cult classic worth bragging about, especially this limited-edition version, which features a warm, vanilla scent, so hair won’t just look clean but smell like it, too.
Bumble and Bumble. Hairdresser’s Invisible Oil Long Last Styling Cream
A universal styling cream? I was skeptical, too, but this lightweight formula actually can benefit everyone. With its flexible hold and conditioning abilities, the nourishing cream should be in everyone’s hair routine starter pack. It smooths, detangles, hydrates, softens, and can even prevent the appearance of split ends. And a little bit goes a long way here, so apply only a small amount to damp hair before styling.
Mason Pearson Pocket Boar Bristle Brush
I wish I could say a boar bristle brush doesn’t change your life, but it can have that effect on people. Made with the finest, premium-grade boar bristle, this brush distributes your natural hair oils while helping to stimulate circulation, so you’re left with nothing but shiny, healthy hair. It’s a second-to-none purchase you’ll probably own forever.
Manta Kinks Coils & Curls Healthy Hair & Scalp Brush
If you’re going to invest in a hair tool, it better be versatile. In fact, this scalp and hair brush may be one of the only three-in-one products worth swearing by. Not only can it be used in the shower — while you shampoo and condition – it can also detangle dry hair. The patented Flexguard™ technology allows for each bristle to have a 360-degree motion, so it never creates tension to the point of breakage.
Roz Willow Glen Treatment Oil
Hair oils are nothing to be afraid of — yes, that goes for you, oily scalps, too. In fact, this non-greasy, pre-wash oil treatment has one goal, and it’s to deeply nourish the scalp. Use it whenever your scalp, hair, or body is feeling dry. With the help of six active botanical oils to condition and hydrate, this beloved oil will make your hair look downright dreamy.
The Jolie Filtered Shower Head
If you feel like, no matter how many top-rated products you’re using in and out of the shower, your hair just isn’t appearing or feeling healthier, it may be time to consider installing a new shower head. This filtered option removes chlorine and heavy metals — among other contaminants — from your shower water that may negatively affect your hair color and texture and potentially lead to irritation.
Sienna Naturals Daily Elixir Nutritive Hair & Scalp Oil
Twist-outs, wash-and-go, and protective styles may find some relief using this scalp oil. The lightweight, nourishing formula acts as a shield to rebalance and soothe the scalp while protecting hair. It includes blue tansy oil, which the brand says has antiseptic properties that can help maintain a healthy scalp. Even better, it can also coat, condition, and soften without weighing hair down.
This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.