Ford is killing off nearly all of its cars in favor of SUVs
{{#rendered}} {{/rendered}}The Focus Active is a crossover-style compact. (Ford)
Ford is eliminating nearly all of its car models in North America as it reinvents itself as a utility vehicle-focused brand in an effort to improve its operating efficiency and profit margin.
The Taurus, Fusion, Fiesta and C-Max will be discontinued, leaving only the Mustang and a new crossover-style compact called the Focus Active in showrooms alongside its growing lineup of SUVs.
The all-new Bronco will be revealed next year. (Ford)
The move comes just a few weeks after the automaker announced plans to have eight utility vehicles on sale by 2020, including a new Bronco and an all-electric performance model codename Mach 1. The Focus Active is not counted among these.
{{#rendered}} {{/rendered}}Ford didn’t reveal the fate of the sedans that are currently in Lincoln’s lineup, but said the luxury division as a whole is not in jeopardy despite it being a low performing area in the company.
Sedans and hatchbacks will continue to be offered in other markets around the world.
With AP